Pedagogic design guidelines for multimedia materials: a mismatch between intuitive practitioners and experimental researchers Educational Media Production Training

This paper argues that pedagogic efficacy for multimedia packages cannot be achieved by experimental or by summative research in the absence of a comprehensive pedagogical screenwriting framework. Following a summary of relevant literature, such a framework is offered, consisting of micro-level design and development guidelines. These guidelines concentrate on achieving pedagogic synergy between audio commentary and visual elements. The framework is grounded in the author's experience of producing multimedia packages at the UK Open University.